5 ms·
What's confusing is that the Kirkland Signature brand is also put on items that are not own-brand, e.g. the big Jelly Bely canisters have dual "Kirkland Signatu
by fmajid 8y ago
What's confusing is that the Kirkland Signature brand is also put on items that are not own-brand, e.g. the big Jelly Bely canisters have dual "Kirkland Signature" and "Jelly Belly" branding.
- andyjsong 8y agoMy guess is that Jelly Belly has very strong brand recognition, so it made sense to keep them on the label. A collab if you will: Kirkland Signature x Jelly Belly
- dontbenebby 8y agoGNU/Kirkland
- thomasswift 8y agoKirkland x Einstein bagels
- Dowwie 8y agoKirkland Ito En green tea is delicious. These are great brand partnerships. Reputable products get sold at wholesale volumes.
- paulie_a 8y agoIf it doesn't say jelly belly, i am not but buying it. That's how inferior I see every other manufacturer.
- jumbopapa 8y agoSame goes for their coffee. If you read the package it says something about Starbucks.