What's interesting is that it really hasn't lent any power or mysticism to either the words, actions, or being of the perpetrator. Nobody's talking about them,

What's interesting is that it really hasn't lent any power or mysticism to either the words, actions, or being of the perpetrator. Nobody's talking about them, their ideals, their actions. All focus is on the victims. It's been far more effective, and without any apparent downsides, than I expected.