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I see a lot of up and coming angst from politicians about how Amazon the platform, and Amazon the product(s) should be broken up due to unfair advantage over ot
by _eht 8y ago
I see a lot of up and coming angst from politicians about how Amazon the platform, and Amazon the product(s) should be broken up due to unfair advantage over other retailers trying to sell on the AMZN platform.
Is AMZN’s framework similar and does it not mimic a lot of massive sales platforms from Costco to Walmart, and even to smaller grocery stores who share their shelves (the platform) with products often times mixed with self branded products?
- onetimemanytime 8y agoAMZN is GLOBAL, Walmart++ need to buy real estate, get licenses etc etc to open new stores. Amazon is a click away. But yeah, Walmart does the same as Costco: want to keep selling to us? Lower the prices. If they don't sell to Walmart they go bankrupt in x years, if they sell at a loss, they go bankrupt a little later. https://www.fastcompany.com/47593/wal-mart-you-dont-know https://www.fastcompany.com/47593/wal-mart-you-dont-know
- maxerickson 8y agoWalmart is also one of the largest ecommerce players.
- AjithAntony 8y agoThe key difference is that Amazon is selling its infinitely deep platform to third parties. It is those third parties that bear all the risk of developing and marketing a product. Costco and Wal-Mart buyers and merchandisers still need to take the risk of choosing what limited inventory to stock on the shelf and commit resources to making it happen. Amazon also invites all competitors in a product segment to compete with each other. Using the information gathered from the sales, reviews, page views, demographics, and who knows what else, they can create the perfect Amazon basics version of that product pretty much on the fly with pretty low commitment.
- masonic 8y agoAnd Costco takes primary responsibility for all its products, even if relabeled, and has a generous return policy.
- ars 8y agoDo you really think Costco eats the cost? They force the manufacturer to take it back as a condition of doing business.
- teej 8y agoEverything you’ve claimed about Amazon applies to traditional retailers.
- benj111 8y agoHe's referring to Amazon marketplace. Providing a platform for third parties isn't done by traditional retailers.
- kinkrtyavimoodh 8y agoWhy not? When Costco offers its shelf space to non-Costco brands, how is it any different from what Amazon does?
- benj111 8y agoBecause Costco are taking a risk. You can only have X different widgets on a shelf, its a limited resource so you can't just let every brand in to sell their wares and take a cut. This in turn means Costco has to take on other risks. They're liable for fakes, they're liable if something doesn't sell (I assume Costco probably does sale or return for new suppliers? But there are limits to this). They're doing the fulfilled by Amazon role as well. Its the difference between a Farmers Market and wholefoods. You as a consumer probably have nothing to do with the market organisers, and they don't have any particular responsibility toward you.
- ars 8y agoSure it is. Stores rent out space on shelves to manufacturers all the time. The manufacturer even stocks the shelf. And the store gets to pay them only 2 to 3 months later on top of all of that. Even when stores buy stuff and stock it themselves, they don't take any risk on it. Unsold stuff gets returned, and they only pay once the merchandise is sold.
- syntaxing 8y agoI was thinking the exact same thing the other day when I was listening to NPRs Antitrust series. The talk about this for a bit but the main difference is that Amazon pitches itself as a platform/portal. Essentially any company can it as medium to sell things. It's anti consumer since they are now selling their own brand while promoting it on this so called portal. Costco on the other hand is a whole seller. Companies work with contracts and agreements with Costco to arrange for the selling goods. On top if that, Costco does not explcity promote their goods. If you look at salts, they are equally placed for you to select and the customer can decide themselves.