For a lot many schools, the donations and fund raising increases as they have a better athletic presence. In the long run, athletics doesn't really lose money f

For a lot many schools, the donations and fund raising increases as they have a better athletic presence. In the long run, athletics doesn't really lose money for the school. Athletics at a lot many schools are self-sustaining.. especially after cutting off a few sports that were a moneysink. Big Time Athletics is Big Business these days with sponsorships, TV revenue, ticket sales, advertising and elicited donations.