Sounds like a (theoretical, I know) solution would be to limit carriers to advertising no more than their current rolling average of download speed across all u

Sounds like a (theoretical, I know) solution would be to limit carriers to advertising no more than their current rolling average of download speed across all users. No one needs mention the obvious incentivizing to cut off all of the slowest areas/device/customers. I just think being required to report something based an 'actual' performance as opposed to 'vague technical term' could be more informative and shift all this handwaving over to a 'look, we've improved out actual throughput!' basis.