4 ms·
>If Spotify can't make money on the Apple store why not just charge whatever they need to, pretend it doesn't exist, and go for customers through different chan
by ckocagil 8y ago
>If Spotify can't make money on the Apple store why not just charge whatever they need to, pretend it doesn't exist, and go for customers through different channels?
Because Apple's App Store and Google's Play Store are where everyone is.
- Spivak 8y agoI mean it's where users download apps but it's not the only place people sign up for subscriptions. If customer acquisition is so expensive outside of the App Store then that's an argument that Apple's "we get 30% of all revenue made through us when you use our platform as a funnel" might actually be too low.
- ineedasername 8y agoExcept apple then released their own competing service that doesn't have to play by the same rules. In effect this raises the cost of customer acquisition both within and outside of the app store. Spotify's take on things basically says as much. They were willing to work in the app store and pass the apple tax on to consumers until apple created their offering and made that too untenable.