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The "job to be done" is essentially just another term for the customer's need, right? To me, the main utility of that phrase is that it emphasizes the mindset o
by gmueckl 8y ago
The "job to be done" is essentially just another term for the customer's need, right? To me, the main utility of that phrase is that it emphasizes the mindset of the customer much more than looking for a need.
- mrmrcoleman 8y agoYes that’s my understanding but looking at it as a job to be done intuitively moves towards how they currently do the job. This can often reveal other areas where you can help.