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All you need is a different angle. Read Blue Ocean Strategy.
by adrianhel 8y ago
All you need is a different angle. Read Blue Ocean Strategy.
- sah2ed 8y agoHonest question: what did you get out of the Blue Ocean Strategy book? I tried to read a sample on the Kindle app, but the text was simply ... impenetrable. The main idea, whatever it was, was couched in layers and layers of jargon. When I contrast their jargon-laced writing style (e.g value innovation) with the lucid writing style of Basic Economics by Thomas Sowell, I wonder how they managed to sell 4.5 million copies.
- adrianhel 8y agoOh, I had no problem reading it. The concept is simple. Take some similar existing products/services and create a cart of their attributes. Determine if you can find an easy win by adjusting some of the attributes to get ahead of the market and possibly add new attributes.