> doesn't it make sense to build a defensible strategy , building things your competitors will find hard to copy ? How does looking at what your competitors ar

> doesn't it make sense to build a defensible strategy , building things your competitors will find hard to copy ? How does looking at what your competitors are doing help with building a defensible strategy? Either you're copying what they've already done and are playing catchup with already exists or you're somehow looking at what they haven't done to implement something you think they'd be hard to implement, in which case you're focusing on what your competitors are not doing instead of where you think will provide the best value to your Customers. Which I believe is at the heart of what PG is saying, you should have relentless Customer focus and do what you believe delivers the most value instead of focusing on competing against your competitors.