A lot of what you need to do in your startup is actually just obbvious. Spending time thinking about competitors or other things that are out of your control is

A lot of what you need to do in your startup is actually just obbvious. Spending time thinking about competitors or other things that are out of your control is a waste of time. When asked how the amazon business will be different 10 years from now, Bezos often says the same thing - that 10 years from now customers arent going to wake up one day and say i want amazon to deliver slower, i want less selection from amazon or i want higher prices. so just focusing on those three things and not worrying about what your competitors do or dont do would put you much farther ahead. youve just gotta figure out what those three or four things are for your business - the core stuff that customers really want and just keep focusing on making those things better.