Ain't nothin' wrong with a healthy dose of competitive research. At the very least you need to know where you stand. Just be aware that your competitors are abo

Ain't nothin' wrong with a healthy dose of competitive research. At the very least you need to know where you stand. Just be aware that your competitors are about as clueless about things as you are, and they too don't know wtf they're doing. But do by all means collect nuggets of wisdom as long as you aren't spending too much time doing it. Also, if you take these pearls of wisdom fro village elders seriously, remember, there's a selection bias at play.