The logo is also usually changed once or twice in the first few years of the company's existence, as traction builds and the product-market fit is tested. It ma

The logo is also usually changed once or twice in the first few years of the company's existence, as traction builds and the product-market fit is tested. It makes sense to not get too attached to the initial logo. However if you are Coca Cola or Nike you probably want to have a memorable logo that will stand the test of time.