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I live this everyday. Our ad team blames the ad network they run on our products if malware gets through, rather than taking responsibility and banning the ad n
by pwthornton 8y ago
I live this everyday. Our ad team blames the ad network they run on our products if malware gets through, rather than taking responsibility and banning the ad network. Or even better, taking responsibility themselves for selecting ad networks that run scams and malware.
To me, if an ad network allows crap through, we have to take onwership and penalize the ad network and move on. But there is no accountability. It's everyone fighting for that next penny.
No one in the supply chain takes responsibility for this. That's how I, someone who works for a company that has ad-supported products, runs an ad blocker at the router level in my home. If people are going to actively try to harm me and my family by hunting for pennies, I am going to seek protection.
And because no one takes responsibility for this whole mess, the whole house of cards will fall. More and more devices are coming with ad-blocking built in. If we can't responsibly create ad-supported businesses, how can we honestly expect people to want to see those ads?
Digital advertising is so divorced from making users happy.