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From the article -- which will see more than $20 billion stolen this year. Think about the number in that article for a minute, $20 BILLION dollars "stolen" la
by ChuckMcM 8y ago
From the article -- which will see more than $20 billion stolen this year.
Think about the number in that article for a minute, $20 BILLION dollars "stolen" last YEAR.
How many places are there in the world where you can steal over a billion dollars from them, and they won't hunt you down and kill your family? A nation-state? Nope they will send their intelligence service after you. A drug cartel? Don't even get me started, this is the same scale of numbers that drug cartels earn[1]
And since there is no "War on Ad Fraudsters", no departments dedicated to hunting down and arresting 'kingpin' Ad hackers, why would you sell drugs when you can make about the same amount, so much more safely? When you figure all the expenses you don't need, the bribes, the security forces, the underground tunnels, even going out and acquiring product. This is so much better way to stealing money.
[1] the estimate, from the Justice Department, that Colombian and Mexican cartels reap $18 billion to $39 billion from drug sales in the United States each year. --- https://www.nytimes.com/2012/06/17/magazine/how-a-mexican-drug-cartel-makes-its-billions.html https://www.nytimes.com/2012/06/17/magazine/how-a-mexican-dr...
- stingraycharles 8y agoKeep in mind that it’s primarily the publishers that are hurt by this. Advertisers typically determine what they’re willing to spend on inventory based on the ROI, which is decreased by ad fraud. As such, the inventory of “genuine” publishers is devalued as well. Note that in this sense, a publisher can be both a powerhouse like FB or Google, or also smaller outlets.
- ChuckMcM 8y agoI completely agree, it is perhaps the greatest source of Google's CPC erosion over the past decade. But the tools available to go after these folks are limited.