> On the other hand, a for-profit company deciding to offer free services to individual women, who may or may not be disadvantaged, simply because they're women

> On the other hand, a for-profit company deciding to offer free services to individual women, who may or may not be disadvantaged, simply because they're women, doesn't sit well with me either. Because it’s a for profit organization it makes total sense for them. It has marginal cost but acts as huge marketing factor.