Because they're building it, it's more important. If you want to build along vector X and they believe in Y, you'll only get the projection of Y on X in busines

Because they're building it, it's more important. If you want to build along vector X and they believe in Y, you'll only get the projection of Y on X in business value. So if you can convince the people making things to make something closer to X and you can articulate that value and excite people about it you'll get a bigger projection. The refining part I don't get.