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A 5 year ROI isn't fatal. When people buy cars rather than taking taxis, the ROI is > 5 years. Many emerging technologies (solar panels, electric cars) start ga
by tlb 8y ago
A 5 year ROI isn't fatal. When people buy cars rather than taking taxis, the ROI is > 5 years. Many emerging technologies (solar panels, electric cars) start gaining market share when the ROI is in the 20-30 year range.
- jelling 8y agoWe'd have to define success. The adoption rate for washer/dryer's is what a VC would want to see and solar panels are nowhere near that.
- tlb 8y agoSolar panels are a $40B/yr industry! Many investors have done extremely well in it. The best time to invest is when the adoption rate is still low, not when most people already have one.