I would argue the opposite. I run a small business and find it hard to trust something at $4.99 a month, especially if it solves a real business problem. Intui

I would argue the opposite. I run a small business and find it hard to trust something at $4.99 a month, especially if it solves a real business problem. Intuit is what, $50 a month? I don't see why this product doesn't capture a similar amount of value. I'd be careful with a lot of these comments, because (generally speaking) HN users are very technically competent, but extremely tight fisted when it comes to money. If you're a consultant who charges out $100 an hour for work, then having a tool that relieves your monetary stress for the equivalent of 15 mins work is a no brainer. Why you'd cut your margins so heavily for an audience who will not value your work (if they won't pay $25, I'd bet you a pain in the ass they probably won't buy at $5, and if they do, they'll be extremely annoying and demanding). Charge more, not less.