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I think that the concept around logo has been changed in recent times. Having a great, professional logo that has been put hours of work in is no longer someth
by lebisol 8y ago
I think that the concept around logo has been changed in recent times.
Having a great, professional logo that has been put hours of work in is no longer something that start ups (generally speaking) spend time and money on.
The logo is not that important in the early stages, what matters if whether the product is something that solves a problem and people love it.
Once that part is checked, then you can focus on creating a good brand-able logo that your brand will be remembered by.
- monokai_nl 8y agoI think this is a correct observation
- llampx 8y agoThe logo is also usually changed once or twice in the first few years of the company's existence, as traction builds and the product-market fit is tested. It makes sense to not get too attached to the initial logo. However if you are Coca Cola or Nike you probably want to have a memorable logo that will stand the test of time.