4 ms·

So we should expect kids toys to be significantly easier to unpackage in the future? Or are unboxers armed with scissors, Stanley knives and wire cutters?

• SketchySeaBeast 8y ago
  > The biggest change to come to the toy industry as a result of YouTube, though, is in packaging. Toy brands are riffing on the unboxing trend by developing special boxes or wrapping that specifically look good on camera, and by creating as many surprises as possible. Nah, they are making the unboxing more elaborate.
  • benj111 8y ago
    I don't mind elaborate. Its the melt bonded plastic packaging, with twist ties that you can't get to because of tape, cardboard and more plastic. So elaborate would be fine, so long as I don't need a tool kit.
    • kosievdmerwe 8y ago
      Elaborate can add a sense of joy. Whereas millions of cable ties to cut are just frustrating.
  • sevensor 8y ago
    It's gotten really bad. They sell toys with superfluous packaging on purpose now, toys where there's next to nothing fun to play with once they're unwrapped. You're left with a trash-bag full of plastic waste and a tiny, badly made, doll.
    • sjg007 8y ago
      Or that fake snow stuff with mini jewel like square creatures in them.. or the pirates in the sand crap. I am amazed with how viral and successful they've become.