I can certainly see how Prime has gotten Amazon to get people shopping in newer product lines. Before Prime, Amazon was just for books. Now, I've bought books

I can certainly see how Prime has gotten Amazon to get people shopping in newer product lines. Before Prime, Amazon was just for books. Now, I've bought books, a few computers, DVDs, a whole set of golf clubs, a 22-foot stepladder, a lawnmower, and I have a standing order for shampoo every three months. Even the stuff like the ladder and lawnmower were cheaper on Amazon than at Home Depot, I didn't pay sales tax, and it was delivered right to my front door. It's lowered the barrier to purchase quite a bit -- friends will often recommend books to me during casual conversation, and I'll just pop out my phone and buy it on the spot knowing I can have it in a day or two to read.