I don't think that social media is a zero-sum game. I mean, it doesn't really matter how many pageviews your competitors are getting as long as it gets you mor

I don't think that social media is a zero-sum game. I mean, it doesn't really matter how many pageviews your competitors are getting as long as it gets you more. The point of business is to build businesses, not to destroy other peoples'. If we were selling cars, then preventing competitors from selling cars would likely mean that you sell more cars. However, if I view an article on reddit then I'm not really taking anything away from digg (except probably a view of that exact article).