The purpose of advertising isn’t to be noticed, it’s to make people give you their money. It’s an open question whether being consciously noticed is a prerequi

The purpose of advertising isn’t to be noticed, it’s to make people give you their money. It’s an open question whether being consciously noticed is a prerequisite for this or not; can ubiquitous but ignored Coca-Cola logos successfully change someone’s answer to “What would you like to drink?”