I think the issue is that there are lots of number crunchers out there thinking : "Well this ad campaign is profitable when we spend $100 on highly targeted Fa

I think the issue is that there are lots of number crunchers out there thinking : "Well this ad campaign is profitable when we spend $100 on highly targeted Facebook ads, let's spend $10000... Oh they don't have that many impressions to sell us..." "Where are we going to get all those ad impressions from?" "Shady Bob's affiliate network has millions of impressions to sell us!" "Great. That should work. The sky's the limit on this ad campaign! We're going to be rich!"