4 ms·
I think that the issue here is little to no access to a more detailed portfolio of the ads ran on your platform, as you are generally going through a middle-man
by drilldrive 8y ago
I think that the issue here is little to no access to a more detailed portfolio of the ads ran on your platform, as you are generally going through a middle-man, which in this case is the scammer by selling to providers on their front than they are paying you for.
- narrator 8y agoI think the issue is that there are lots of number crunchers out there thinking : "Well this ad campaign is profitable when we spend $100 on highly targeted Facebook ads, let's spend $10000... Oh they don't have that many impressions to sell us..." "Where are we going to get all those ad impressions from?" "Shady Bob's affiliate network has millions of impressions to sell us!" "Great. That should work. The sky's the limit on this ad campaign! We're going to be rich!"
- jjeaff 8y agoYou say that as if shady Bob is to be less trusted regarding ad impressions than Facebook. Facebook has untold millions and millions of fake accounts that they are not trying in the least to shutdown. Because they make just as much for an ad served to a bot as they do for a real user.
- rjbwork 8y agoOne of the issues is that there just isn't that many advertiser focused platforms that give the advertisers the data they need to actually do the analysis of that ROI. So they just kind of spray and pray sometimes.
- TeMPOraL 8y agoIt's not in the best interest of advertising platforms to give accurate data; their interest lies in giving data that makes you believe the money you spend on their platform is giving you good returns.