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It's crazy that ads have reached through point where impressions-without-impressions are lucrative. If I was the type of scumbag to pay large amounts of money f

It's crazy that ads have reached through point where impressions-without-impressions are lucrative. If I was the type of scumbag to pay large amounts of money for data hungry ads, I'd be furious. But, they don't care? Are ads now just a sunk cost with no ROI analysis? Is it like a gym membership?

drilldrive 8y ago
I think that the issue here is little to no access to a more detailed portfolio of the ads ran on your platform, as you are generally going through a middle-man, which in this case is the scammer by selling to providers on their front than they are paying you for.
- narrator 8y ago
  I think the issue is that there are lots of number crunchers out there thinking : "Well this ad campaign is profitable when we spend $100 on highly targeted Facebook ads, let's spend $10000... Oh they don't have that many impressions to sell us..." "Where are we going to get all those ad impressions from?" "Shady Bob's affiliate network has millions of impressions to sell us!" "Great. That should work. The sky's the limit on this ad campaign! We're going to be rich!"
  - jjeaff 8y ago
    You say that as if shady Bob is to be less trusted regarding ad impressions than Facebook. Facebook has untold millions and millions of fake accounts that they are not trying in the least to shutdown. Because they make just as much for an ad served to a bot as they do for a real user.
- rjbwork 8y ago
  One of the issues is that there just isn't that many advertiser focused platforms that give the advertisers the data they need to actually do the analysis of that ROI. So they just kind of spray and pray sometimes.
  - TeMPOraL 8y ago
    It's not in the best interest of advertising platforms to give accurate data; their interest lies in giving data that makes you believe the money you spend on their platform is giving you good returns.
darkpuma 8y ago
Marketing/advertising professionals are in the business of persuading businesses of their efficacy as much, if not morose, than they're in the business of persuading consumers to patronize those businesses. Smooth talking and flashy slide decks about how great their advertising service is can blind business owners to poor results.
GrumpyNl 8y ago
This has been the case with ads in adult since the start of internet.

drilldrive 8y ago

I think that the issue here is little to no access to a more detailed portfolio of the ads ran on your platform, as you are generally going through a middle-man, which in this case is the scammer by selling to providers on their front than they are paying you for.

narrator 8y ago
I think the issue is that there are lots of number crunchers out there thinking : "Well this ad campaign is profitable when we spend $100 on highly targeted Facebook ads, let's spend $10000... Oh they don't have that many impressions to sell us..." "Where are we going to get all those ad impressions from?" "Shady Bob's affiliate network has millions of impressions to sell us!" "Great. That should work. The sky's the limit on this ad campaign! We're going to be rich!"
- jjeaff 8y ago
  You say that as if shady Bob is to be less trusted regarding ad impressions than Facebook. Facebook has untold millions and millions of fake accounts that they are not trying in the least to shutdown. Because they make just as much for an ad served to a bot as they do for a real user.
rjbwork 8y ago
One of the issues is that there just isn't that many advertiser focused platforms that give the advertisers the data they need to actually do the analysis of that ROI. So they just kind of spray and pray sometimes.
- TeMPOraL 8y ago
  It's not in the best interest of advertising platforms to give accurate data; their interest lies in giving data that makes you believe the money you spend on their platform is giving you good returns.

darkpuma 8y ago

Marketing/advertising professionals are in the business of persuading businesses of their efficacy as much, if not morose, than they're in the business of persuading consumers to patronize those businesses. Smooth talking and flashy slide decks about how great their advertising service is can blind business owners to poor results.

GrumpyNl 8y ago

This has been the case with ads in adult since the start of internet.