Apple took what they learned from iPod, created a business logic tied to their counter-culture. Generated and harvested it into loyalty. RIM all but abandoned

Apple took what they learned from iPod, created a business logic tied to their counter-culture. Generated and harvested it into loyalty. RIM all but abandoned their core audience (business folk) to find the mass market and got lost in the middle doing poorly for both. When RIM releases a new feature (app store, touch screen, etc) it is to mirror what is already being provided. "Me too!" isn't an encouraging sign for a market investment.