3 ms·
Why is it nuts? Last year Amazon did $10B in ad sales. That was double the year before. Google did about $130B for the same time period. Doesn't seem nuts to m
by mcrae 8y ago
Why is it nuts?
Last year Amazon did $10B in ad sales. That was double the year before. Google did about $130B for the same time period. Doesn't seem nuts to me that Amazon can grow their share of the pie quickly. They are #3 globally now.
For context, AWS did about $25B and everyone raves about how high the margins are there -- I bet the ad margins are better!
https://adage.com/article/digital/amazon-makes-quick-work-ad-industry-10-billion-year/316468/ https://adage.com/article/digital/amazon-makes-quick-work-ad...
- sct202 8y agoAmazon's ad sales are kind of a double edged sword though since most of their ads are from product vendors. If vendors need to spend X% of their revenue on Amazon ads to make sales, the prices of products on Amazon will rise to compensate for that new expense.