Why does "check out premium" go to a memoir of their design career - with a call to action basically hidden at the bottom - instead of straight to the subscript

Why does "check out premium" go to a memoir of their design career - with a call to action basically hidden at the bottom - instead of straight to the subscription page? I read the first two sentences, then scrolled a little faster trying to figure out if they were going to post a patreon link for basically donations, and then scrolled faster like what even is this, all to find a normal expected subscriptions page. WTF?