It's great if you want a major brand, shopping site, or easily answered question that wikipedia and sport sites can answer. Which has been the direction they've

It's great if you want a major brand, shopping site, or easily answered question that wikipedia and sport sites can answer. Which has been the direction they've been going in for years with updates to prioritise brands, recency and frequency of update etc. Add in the search bubble from your history, and "Google knows best" including also words and considering even quoted terms optional. Not much search engine left. Course it makes it ever more useless for the difficult, the rare and the old. The personal homepage, blog, or random site with the best knowledge on something esoteric almost never shows any more. Bing isn't much better, DDG became best - it's certainly not worse any more - almost by default.