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Except that's not how it works. Facebook, Google and Amazon have very similar audience outreach in the US. If you're company in US market with an online adverti
by whoisjuan 8y ago
Except that's not how it works. Facebook, Google and Amazon have very similar audience outreach in the US. If you're company in US market with an online advertising budget of 100K, and you were spending that budget on Facebook and Google, you might also start considering Amazon.
Of course it's a threat. Any company in this situation can shift part of their online advertising budget to Amazon, at the expense of ad dollars that were previously spent on Facebook or Google.
- dvt 8y agoSince reddit/Twitter/Snap wasn't a threat, I highly doubt Amazon will be. The fact that agencies might spend a few bucks here and there to "try out Amazon ads" is beside the point. As someone that has been working in ad tech for about 5 years now, I don't think you truly appreciate the reach and level of optimization FB & GOOG have.
- whoisjuan 8y agoI think you're underestimating how incredibly dominant can Amazon be. Amazon is not Reddit/Twitter/Snap. They literally can do bulldozer moves into industries. Their ad placements are also very valuable. They already have the purchase intent that lacks in any of the examples you mentioned.
- deleted 8y ago[deleted]