> Lush Soaps to Birkenstock are suing Amazon The Lush lawsuit was from 2014 and had absolutely nothing to do with counterfeit items, it was about allowing adve

> Lush Soaps to Birkenstock are suing Amazon The Lush lawsuit was from 2014 and had absolutely nothing to do with counterfeit items, it was about allowing advertisers to use the Lush keyword in search listings for ads. Birkenstock is a good example of a case they will almost certainly lose. Courts have routinely ruled that marketplaces can't be held responsible for counterfeits that they don't control. > the AAFA is requesting the US Trade Representative office to add Amazon markets to their list of known counterfeiters That's a joke and should be treated as such. It's never going anywhere and is purely a PR campaign to get Amazon to more proactively work against counterfeit products. That's a fair goal, but hardly impacting Amazon's reputation among consumers. > and Amazon is finally acknowledging to investors they have a problem They've done so in their 10k in the past as well. > but if you're just going to dismiss this as "business as usual" then it's not worth the discussion. If the entirety of your evidence is silly requests and a mixture of lawsuits that either won't work (because they never have) or are entirely unrelated to the conversation, then yeah I'd say there's near-zero reputation damage. That said, Project Zero indicates that Amazon is paying attention so they absolutely see some risk. But nothing you've presented suggests that Amazon's reputation as far as consumers are concerned has been impacted as of yet. Their annual sales growth seems to confirm that.