> That's the thing - you're not an Amazon customer if you don't subscribe to Prime. You're the merchant's customer, you just happen to be shopping through Amazo

> That's the thing - you're not an Amazon customer if you don't subscribe to Prime. You're the merchant's customer, you just happen to be shopping through Amazon's site. No, he's probably still the customer. Amazon still sells things itself (that's what "Ships from and sold by Amazon.com" means). Amazon Marketplace is just part or Amazon.com.