3 ms·

I don't think this is it. Here is why: Almost all Apple products have a "build in" expiration date. And that is the lifetime of the batteries. Maybe someone co

by eiji 16y ago

I don't think this is it. Here is why: Almost all Apple products have a "build in" expiration date. And that is the lifetime of the batteries. Maybe someone could proof me wrong and affirm if iPhone Gen 1 batteries are not good anymore. But it's true, Apple pushes generations fast out of the door, so the engraving is not useless.

akl 16y ago
Perhaps, but Apple has some extremely friendly replacement policies that I personally have used (busted iBook replaced with a black macbook!) and have heard of others running into. Just the other day there was a reddit thread about this, actually: http://www.reddit.com/r/apple/comments/eaqm5/its_this_kinda_shit_steve/ http://www.reddit.com/r/apple/comments/eaqm5/its_this_kinda_... The points about directing people to their store over other stores and minimizing the secondary market are probably the main reasoning behind offering engraving.