"one color and style .. with limited options" is simply incorrect, and your biases are showing. You're either being disingenuous or not affording the same luxur

"one color and style .. with limited options" is simply incorrect, and your biases are showing. You're either being disingenuous or not affording the same luxury to Tesla that other manufacturers get. Plenty of manufacturers charge more for different colors, and, by the way, that's considered an "option". It's also an assumption that they had to (try to) close all their stores to make the $35k Model 3 possible. The fact of the matter is, every manufacturer wants to sell products for the highest overall profit (unit profit * volume) possible, and lower overhead. The fact that they previously refused to sell (presumably lower margin) short-range 3s does not mean it wasn't possible. Maybe it wasn't possible. Or maybe they'd rather make $100 per unit on a mid-range than $1 per unit on a short-range.