There's a weird duality in ads based on their quality. As a customer, I most certainly do want to see ads if they're for things I'm interested in. I don't want

There's a weird duality in ads based on their quality. As a customer, I most certainly do want to see ads if they're for things I'm interested in. I don't want to see ads for things I don't care about, though. I'd say most ads nowadays aim to be in the former group, which makes them helpful. Whether they actually make it into that group is up to implementation, but the intent is to be something customers want to see.