3 ms·
Amazon ads are a HUGE deal. They already have about 20% of FB's total ad volume. That's nuts for a side product.
by cm2012 8y ago
Amazon ads are a HUGE deal. They already have about 20% of FB's total ad volume. That's nuts for a side product.
- nerfhammer 8y agoby impressions or by revenue? It wouldn't surprise me if ads on amazon monetize better, but it would surprise me if they had anything close to the impression volume
- cm2012 8y agoRevenue. Total spend on the platform.
- rchaud 8y agoNot surprising, since ads now cover maybe 25% of the search results screen. Buying on Amazon is a nightmare now with 10 identical-looking Chinese brands to sift through, and a review system that frequently shows reviews for a completely different model of the product in question.