> "obsessive compulsive focus on the customer." Internally at Amazon, the definition of customer depends on the team. For 3rd party seller team seller is a cu

> "obsessive compulsive focus on the customer." Internally at Amazon, the definition of customer depends on the team. For 3rd party seller team seller is a customer. And so for the advertisement team, advertisers are customer. When they say customer obsession this is what is meant. In times of conflict though (e.g., marketplace team and Single Detail Page team when it comes to amount of data to be loaded Vs page latency) the decision is usually made in favour of Customer, i.e., buyer.