> Disney does not expect someone to see an ad for Disney World and immediately win a click-through conversion for a $2k vacation Having run CPC campaigns many

> Disney does not expect someone to see an ad for Disney World and immediately win a click-through conversion for a $2k vacation Having run CPC campaigns many times, companies do care about conversion rates. However, you are tracked across multiple sites and days. But companies do want to know who converted after seeing the ad and who converted after clicking the ad. So, you're right they might not care that you convert immediately. But they do care that people convert over time or they'll pull the ad.