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The data they collect on users is the threat to google or Facebook. That means they can have better targeting and start their own ad network. If commerce based
by taurath 8y ago
The data they collect on users is the threat to google or Facebook. That means they can have better targeting and start their own ad network.
If commerce based data is better than search or “like” based data (which it should be) then they can offer a more cost effective platform. This is a direct shot across the bow.
- zjaffee 8y agoProduct advertising isn't necessarily better than search or social advertising, it's just different. It's unlikely that amazon will be competitive with FB on political advertising, advertising for events, local advertising, ect.
- ineedasername 8y agoBut what would their own ad network run on besides their own e-commerce ecosphere? It leaves google and facebook with their unique offerings, and simply adds a third. Unless you think advertising dollars would shift from google to amazon?