I remember this in the early day of blogging -- we were always leveraging community to drive organic reach. I was told by a FB person once that we need to stop

I remember this in the early day of blogging -- we were always leveraging community to drive organic reach. I was told by a FB person once that we need to stop chasing organic reach -- it ain't happening. The monetization to the forced FB feed meant everyone had to pay. For bloggers this is how they make money. It's become a staple for the industry.