Basically this. We don't sell data, We make things which we sell to people. GDPR was a pain in that it was work we didn't previously have to do but it wasn't

Basically this. We don't sell data, We make things which we sell to people. GDPR was a pain in that it was work we didn't previously have to do but it wasn't hard to comply with. FWIW I'm completely in favour of it as well, it's about damn time.