Pretty much nothing to do with the actual guy; he's become something of a symbol in certain circles of the internet as something to fight for - people who are s

Pretty much nothing to do with the actual guy; he's become something of a symbol in certain circles of the internet as something to fight for - people who are seeking something to do with their lives. The guy himself was a gaming youtuber but nowadays mostly makes relatively simple comedy videos reviewing memes. He's hosted people such as elon musk on his show, and really isn't all that controversial or bad himself. He's the most subscribed youtuber at the time of writing, and a long drawn-out campaign by several people has been made to keep him there, mostly without his guidance or really, much of his participation. Mostly because he has become something of a figurehead for the time where the internet was based around individuals sharing things - this happened because the next highest channel who will inevitably pass him at some point are a large corporation. As a result, many twenty-somethings who grew up on an internet of blogging and viral videos made by random people like them are having a sort of kickback against what they see as the growing influence of corporations on the internet's culture. Naturally, there is nothing that is against manufactured pop culture taking over the internet than places like 4chan with their rhetoric about 'normies' and 'npcs', and they already have a sort of apocalyptic outlook on the world and culture of anything goes, it breeds certain kinds of people like this. Now pewdiepie himself has done things that haven't helped his cause, but it's difficult to spin this situation and say it's his doing.