Just people piggybacking off his fame, and the media's eagerness to rebroadcast their claimed association to him if it makes him look bad, thus making this atte

Just people piggybacking off his fame, and the media's eagerness to rebroadcast their claimed association to him if it makes him look bad, thus making this attention seeking tactic effective. The more it happens, the more the media is willing to cover it, meaning it will happen even more. What would you call this, a Virtueless Cycle?