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as anyone considered product personalization as a way to mitigate the durable goods problem? Are there other examples of firms doing this? Scion pushes the ide
by dmoney 16y ago
as anyone considered product personalization as a way to mitigate the durable goods problem? Are there other examples of firms doing this?
Scion pushes the idea of customizing a new car: spoilers, rims, paint jobs, removing the logo, whatever else.
- ams6110 16y agoThat's because the market segment for that car is young people who will spend money on foolish stuff like that.
- dmoney 16y agoAside from the expense, I don't think it's more foolish than e.g. styling your hair or wearing a tie: both completely useless except for their effect on your appearance. Older people would probably buy modifications to new cars if marketers invented a way for them to be classy.
- oldejo 16y agoHave you ever seen the option book on a Porsche? It's enormous. The Porsche website barely scratches the surface of the options that are available.