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What’s the psychology of that, though? How does ‘this’ attract more clicks than ‘a’?
by code_duck 8y ago
What’s the psychology of that, though? How does ‘this’ attract more clicks than ‘a’?
- dang 8y agoYour just-so story is as good as mine, but FWIW my theory is that "this" is the verbal equivalent of physically pointing at something. So its role in a headline is analogous to those people who stand at a busy intersection shaking a gigantic cardboard pointer to some nearby store.