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Rim is doomed because they've fogotten who their core customers were: businesspeople. Compare what I think is the greatest phone every made: http://r.phonedog.
by blhack 16y ago
Rim is doomed because they've fogotten who their core customers were: businesspeople.
Compare what I think is the greatest phone every made: http://r.phonedog.com/shared/images/items/1464-main-medium-blackberry-7520.jpg http://r.phonedog.com/shared/images/items/1464-main-medium-b...
To what it was replaced by: http://www.dplwholesale.com/buy2buygg/2010101415181049514.jpg http://www.dplwholesale.com/buy2buygg/2010101415181049514.jp...
The old one was tough as freaking nails. It didn't do much, but it did those things really, really well. It had a scroll wheel on the side, and you clicked and right clicked on things just by either pressing with the tip or the knuckle of your thumb.
It never, ever broke. I still have my original 7520 sittin gin a drawer in my house (unused because I don't have a nextel account anymore). The thing had fallen out of my jeep while it was moving, had been left sitting in a puddle for an hour and it just never, ever stopped ticking. (For reference, here is what happened to my iphone when it fell off the top of my dresser and landed on my wood floor: http://sphotos.ak.fbcdn.net/hphotos-ak-snc4/hs980.snc4/75359_10100155746988681_10044806_56544454_5672155_n.jpg http://sphotos.ak.fbcdn.net/hphotos-ak-snc4/hs980.snc4/75359...)
People were absolutely addicted to their blackberries. The interface was flawless, it synced your mail every 30 seconds, never complained, the battery never died. It was exactly the type of thing that every person working on every product being worked on should strive to replicate. It was a business staple.
Was a business staple. Somewhere along the line, RIM decided to turn their back on the people who had given them so much success and, instead, try to duplicate the success of the razr (remember when that was the hottest phone around?). They ditched the bulletproof plastic cases and battery doors that never came off for shiny, cheap plastic because it was prettier. They ditched the functional, I would say perfect interface of the scroll wheel and thumb-knuckle button for some horrible, horrible trackball that has to be replaced every few months when it either gets too smooth to work, or gets some get stuck inside of it because it was cool.
They made the phone smaller, and lighter. It didn't go in a dorky hip-clip anymore, it went in a pocket or a purse.
RIM, at least in my opinion, stopped making hammers and started making accessories. Unfortunately for them, their accessories aren't even in the same realm as apple's. As much as I don't really like the iphone, I like it a lot better than any or RIM's current offerings.
- corin_ 16y agoI agree that they've tried too hard, for my taste anyway, to attract non-business customers. However, from RIM's point of view, I'm not convinced they made a bad decision. I now have friends who don't need a phone for business reasons, yet they chose Blackberries. In addition, you see people like Justin Bieber using blackberries - while I haven't seen anything on this subject, I'm confident that there are thousands of teenagers out there who'd happilly chose a phone based on what he uses. As to it no longer being a business staple, I disagree. Personally I think the Bold was their best phone ever, and the Bold 2 repeated that feat. It could and should be better, and there are many improvements I would make, but mostly in areas that the older models (such as the 7520) hadn't even imagined offering.
- blhack 16y agoIn my opinion, though, the market of people who would buy a phone just based on what Justin Bieber has are extremely volatile. Unlike businesspeople, they'll switch to whatever the newest, hippest thing to come out is. Honestly, look at a blackberry bold (which is a $500 phone, wtf?) then look at an HTC evo (the same price). You would have to be absolutely out of your mind to get a blackberry unless you were using BES. I doubt that the justin bieber crowd is using BES.
- corin_ 16y agoThe Justin Bieber crowd will pick it because it's used by him, not because they particularly care about the product itself. Obviously not all his fans would value his choice over their own, but there will be many. And sure, they're volatile, but I'm not saying that Justin Bieber is the reason their consumer-friendly approach wasn't neccesarily a bad idea, just that it currently does, and will in the future, produce more celebrity (non-verbal) endorsements (by using them).
- meursault 16y agoSure, it's volatile. But do you think Justin Bieber chose BlackBerry because he wants one, or because he got a huge paycheck to use it? Product placement does not end at television and movies.