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Society needs to have a conversation about upselling. The business model of "this is the product, here are your luxury features" that was popularized in Americ
by StrictDabbler 8y ago
Society needs to have a conversation about upselling.
The business model of "this is the product, here are your luxury features" that was popularized in America in the 20th century on products like cars and blenders is now applied to thousands of product categories because it is an easy way to get clients to overpay.
Clients will generally keep approving added expenditures until they hit their allocated budget for a given purchase. It's a hack to prevent clients spending less than the maximum they're willing to spend.
The consequences of this model being applied to things like jets and bridges are catastrophic but it's so well-suited to American puritanical values (brass buttons? on a suit? Good lord!) that few people ever question it.
Should "it won't kill or maim you as often" ever be an acceptable feature, on any product?
- x2f10 8y ago> The business model of "this is the product, here are your luxury features" that was popularized in America in the 20th century on products like cars and blenders is now applied to thousands of product categories because it is an easy way to get clients to overpay. It's how you raise prices without people noticing. Video games have been doing this for years. "Your game is still $60! But, I mean, if you want the full experience, want to be competitive, and want to play all the content, well, that's $80+."