7 ms·

Cynicism aside, it also turns them into phenomenal, personalized gifts.

• tortilla 16y ago
  Yup, it makes a commodity unique and special.
• confuzatron 16y ago
  Surely any engraving might detract from the Apple logo, thus reducing the phenominality, fabulosity, etc By the way, I crave downvotes from humourless Apple devotees.
  • tjogin 16y ago
    Normal people don't care about the Apple logo, and the vast majority of Apple's customers are normal people — not fanbois. The engraving makes the gift special, intimate and remarkable.
    • bruceboughton 16y ago
      Normal people crave logos. Not just fanbois. They also like to personalise their stuff though.
  • cubicle67 16y ago
    I think the downvotes are simply because you're being a dick, nothing at all to do with anyone's opinion about Apple