The texts other sites use to link to given site have affected the search results on Google for many many years. This has been abused many times by using deroga

The texts other sites use to link to given site have affected the search results on Google for many many years. This has been abused many times by using derogatory link texts when linking to politicians web pages. See https://en.wikipedia.org/wiki/Google_bomb https://en.wikipedia.org/wiki/Google_bomb